Spinnerbaits

Flashy spinning blades and a skirted hook — a lively lure that draws strikes in moving water.

Crankbaits

Hard-bodied lures with a wiggling swim — great for covering water and tempting bass and walleye.

Jerkbaits

Slender minnow-style lures that dart with each twitch of the rod — a fun way to trigger bites from bass and walleye.

Soft Plastic Worms

Soft, flexible worms that wiggle naturally in the water — a go-to bait for bass around cover and structure.

Jigs

Weighted heads with skirts or soft-plastic trailers — perfect for hopping along the bottom where fish feed.

Topwater Lures

Surface lures that splash, pop, and wiggle on top — hard to beat for exciting early-morning strikes.

Spoons

Simple metal lures that flash and flutter as they fall — a timeless favorite for trout, pike, and panfish.

Spinners

A single spinning blade on a weighted body — easy to cast and a proven pick for trout and panfish in streams.

Swim Baits

Fish-shaped soft baits with a kicking tail — they look like the real thing and are a favorite when bass are feeding.

Plastic Crawfish

Soft plastic crawdads with lifelike claws — a top pick for bass around rocks, docks, and brush piles.

Tube Baits

Hollow tube-shaped baits with tentacle tails — a finesse favorite for smallmouth and other picky fish.

Chatterbaits

Bladed jigs that vibrate hard as they swim — you can feel the thump, and bass home right in on it.

Buzzbaits

Surface lures with a buzzing propeller that churns and sputters across the top — built for explosive strikes.

Frog Lures

Hollow-bodied frog imitations that walk and splash over lily pads and grass — deadly for bass hiding in cover.

Fly Fishing Flies

Hand-tied flies that imitate insects and baitfish — lightweight, lifelike, and a joy to cast to rising fish.

Ice Fishing Jigs

Small weighted jigs made for fishing through the ice — a winter staple for perch, crappie, and walleye.

Salmon Eggs Bait

Bright, bite-size eggs that drift naturally — a classic bait for trout and salmon in rivers and streams.

PowerBait Trout Bait

Soft, moldable dough bait with a strong scent — easy to shape on a hook and a favorite for stocked trout.

Catfish Dough Bait

Strong-smelling dough bait that stays on the hook — a go-to choice for channel catfish in lakes and rivers.

Stink Bait

Pungent, messy bait with a powerful odor — catfish can't resist it, even in muddy water.

Cut Bait

Fresh-cut pieces of fish that release scent in the water — a simple, effective bait for catfish and other bottom feeders.

Live Bait Worms

Live, wriggling worms that fish find hard to resist — a classic bait for just about everything that swims.

Minnow Bait

Live minnows that swim and flash naturally — a top choice for bass, walleye, and just about any hungry fish.

Shrimp Bait

Fresh shrimp that fish love — a natural bait for saltwater species and a tasty treat for catfish and more.

Squid Bait

Whole squid that stays on the hook — a tough, natural bait for saltwater fishing and big bottom feeders.

Crappie Jigs

Small, light jigs with soft bodies — a classic choice for crappie around docks, brush, and submerged cover.

Panfish Lures

Small, colorful lures made for panfish — a fun, easy pick for bluegill, crappie, and perch.

Musky Lures

Big, bold lures built for musky — made to draw strikes from one of freshwater's fiercest fighters.

Walleye Lures

Lures made for walleye — a smart pick for jigging, trolling, and casting to these light-shy favorites.

Underspins

Underspin lures with a blade below the jig head — flash and vibration that bass and walleye can't ignore.